Posts Tagged ' sesquicentennial'

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How To Make A Community Embrace A 150 Year Old Insurance Agency Again.

During 2014, Warwick Resource Group celebrated it’s Sesquicentennial. 150 Years since our founding companies began selling Fire Insurance for clients purchasing new homes during the Civil War.  Our corporate headquarters has occupied the same historic building on the corner of Main and South Streets in Warwick for almost 100 years. We are a fixture on the block, a mainstay and an institution.

Over the years many other insurance agencies have popped up around us. More then seven in a three-block radius.  Some agencies that opened were considered bit more modern and slick.  They had positioned themselves as “cutting-edge”, “vanguard” and contemporary.  We were considered, the “old guard.”

 WRG felt that it was time to reinvent ourselves. The “150” was the perfect time to reintroduce ourselves to the community, create buzz and celebrate our continued existence and relevance. We wished to be noticed again and stir things up a bit.

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